All work
Case study · Uber
Reimagining global onboarding
Shorter, more interactive onboarding, piloted in the US and aligned across regions—90%+ completion within 30 days.
- Title held
- Instructional Designer
- Dates
- May 2021 – August 2023
90%+
New-hire completion within 30 days
- 1
New-hire interviews
- 2
Content redesign
Shorter and more interactive
- 3
US pilot
- 4
Regional stakeholder collaboration
With regional HR business partners
- 5
Consistent delivery
With relevant local adaptations
The business challenge
Regional onboarding experiences had become inconsistent, and the remote format needed stronger interaction and engagement.
My role and scope
- Redesigned enterprise global onboarding content and coordinated consistent delivery across regions.
Key decisions
- Use new-hire interviews to identify friction before redesigning content.
- Pilot in the US before aligning the experience with regional HR business partners.
What I built
- Interviewed new hires about their experience.
- Redesigned content to be shorter and more interactive.
- Piloted the changes in the US.
- For the cultural immersion program, analyzed how leaders discussed Uber’s H2 2021 values and used empathy interviews to connect values, business priorities, and day-to-day decisions.
- Designed peer conversations and small-group workshops moving new hires from awareness to understanding to internalization, using real business challenges.
How I worked with others
- Collaborated with regional HR business partners to create a consistent global experience while preserving relevant local and cultural nuances.
Results and measurement
- 90%+ of new hires completed onboarding within 30 days, as reported in the résumé.
- The cultural immersion program separately saw a 26% increase in new hires reporting that they understood how to apply Uber’s values to daily work after launch. This measures reported understanding, not demonstrated behavior change.
What this demonstrates
Learner-centered design and cross-regional program leadership.
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